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This page holds all the resources you need to promote the Chapter One campaign across Greater Manchester.
If you have any questions about the campaign please email hello@chapter-one.org.
If gambling is affecting you or someone you care about, click here for information, support, and help available locally.
We’ve launched a new public health campaign across Greater Manchester to give hard-hitting information about gambling to students and young adults, told directly through the voices of those with lived experience. If you’re interested in covering the campaign, arranging interviews, or accessing assets, please let us know - we’d be happy to help.
“Gambling can pose a risk to many people, particularly in the run up to Christmas when money is often tight. Spotting the signs of gambling harms early and knowing where to find support when needed can help. That's why we're continuing our partnership with Chapter One and bringing their successful 'If Only I Knew' campaign to Greater Manchester."
“We want young adults to understand the reality of modern-day gambling and recognise the reasons why they, someone or they know, might be struggling, and where to turn for support without shame or judgement."
“Gambling harm is a public health issue and not a personal failing. Prevention is focused on helping people understand the risks and making it easier to reach out for support earlier. This campaign recognises that young adults may not identify themselves as experiencing gambling harm, even when gambling is beginning to affect their wellbeing, studies, relationships or finances. Using lived experience, public-health evidence and relatable storytelling, it creates space for people to talk about gambling without shame and to seek support before problems become more serious.”
The campaign has been developed and delivered by national gambling harm prevention organisation Chapter One in partnership with Greater Manchester Combined Authority and co-designed with all ten boroughs of GM. Running for six weeks the campaign will improve understanding of gambling harm, support earlier recognition of risk and challenge the normalisation of gambling in everyday life.
An independent evaluation from London South Bank University will assess the campaign’s effectiveness with students and provide learning for future gambling harm prevention campaigns.
“Eight years ago, after 12 years of experiencing gambling harm, my recovery began here in Greater Manchester – the place I’ve called home ever since. At the time, I believed everything that had happened to me was all my own fault. I now understand how gambling products, advertising and promotions are designed to encourage continued gambling, even when it is causing harm. That’s why launching If Only I Knew in Greater Manchester means so much to me. It’s an opportunity to give people in my own community the information I wish I’d had – to better understand the risks of gambling, recognise the signs of harm and remove blame & shame.”
Anyone affected by gambling harm can visit www.chapter-one.org for free support and information.
Please contact Scott Woolley (Digital Comms Officer at Chapter One) to arrange interviews and to receive digital campaign assets: scottw@chapter-one.org
