We deliver and support gambling harms awareness campaigns in partnership with local authorities, covering prevention, stigma reduction and behaviour change communications. Each campaign is shaped around the local audience, the local treatment and support landscape, and the public health priorities of the commissioner.
When a local authority wants to run a gambling harms campaign, there are usually three options:
Run the campaign in-house — relying on internal communications teams
Outsource to an advertising or media agency — buying paid media and creative through a generalist partner
Work with a specialist gambling harms provider — such as Chapter One
Media agencies can place advertisements, but they are not set up to make sure messaging is clinically sound, informed by lived experience, stigma-aware, and aligned with the treatment and support people will reach for. Talking about gambling harms to people who are experiencing them, or who are close to someone affected, takes expert handling — not a generic comms approach. The wrong message, in the wrong tone, in the wrong place, can deepen stigma rather than reduce it.
What you get when we deliver your campaign
We can deliver an end-to-end campaign, support an in-house team, or work alongside a media partner where one is already appointed.
Frontline professionals are often the first to come into contact with someone affected by gambling harms. Many have not had access to clear, evidence-based training on the subject. Chapter One's training is designed to close that gap.
Who our training is for
Our training is suitable for any professional who may come into contact with someone experiencing gambling harms, or someone close to them. This includes:
What the training covers
Participants finish the training able to:
Impact so far
Chapter One has trained over 1,000 professionals to date. After our training:
