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This page holds all the resources you need to promote the Chapter One campaign across Bradford.
If you have any questions about the campaign please email hello@chapter-one.org.
If gambling is affecting you or someone you care about, click here for information, support, and help available locally.
To experience Chapter One in full, follow the campaign on Instagram.
We’ve launched a new public health campaign that exposes the design and marketing tactics behind gambling harm, told directly through the voices of those with lived experience. If you’re interested in covering the campaign, arranging interviews, or accessing assets, please let us know - we’d be happy to help.
A major new public-health campaign is rolling out across Bradford this month, aiming to educate 18-34 year olds about the risks of gambling through highlighting real-life stories of harm.
Titled “If I only knew”, the campaign shares first-hand insights from those impacted by gambling to help young people – especially young men - understand how the most addictive forms of gambling are built, marketed, and monetised and why stopping and seeking support can change everything for the better.
The campaign has been developed by national gambling-harm prevention organisation Chapter One in partnership with Bradford Council.
James Grimes, Director at Chapter One and with lived experience of gambling addiction, said:
“We want young people across Bradford to see what many of us who have experienced gambling harms learned only too late – that modern-day gambling is perfectly designed to keep you doing it even when you know you shouldn’t. By sharing our experiences and delivering the facts, we hope people will recognise risks & harms sooner and feel understood if they or someone they care is about is affected.”
It's estimated that Bradford district has a potential 16,283 adults at risk of or experiencing gambling related harm and an estimated 10,302 children living in the same household as an adult who may have support needs.
Craig Blundred, Director of Public Health at Bradford Council, said:
"Gambling harm is increasingly affecting individuals and families across Bradford, particularly young men. This campaign brings those realities into the open. By focusing on the commercial determinants of health and elevating the voices of people with lived experience, we hope to reduce stigma, spark conversations, and equip our community with the knowledge to stay safe.”
The campaign will highlight the psychological and social impact of gambling addiction, with a focus the on commercial tactics used by gambling companies and will promote locally available support options for those affected by gambling harm.
The campaign will run across social media, local digital platforms and via community partners throughout the coming weeks. It is supported locally by the NHS Northern Gambling Service, which operates clinics across the region including covering West Yorkshire.
Dr Matt Gaskell MBE, Clinical Lead at the NHS Northern Gambling Service, said:
“We’re pleased to support this important campaign for people across Bradford. The public hasn’t received sufficient information about the addictive nature of gambling, leaving those harmed feeling blamed and shamed.
This initiative will reduce stigma and encourage more people to access free support, including with us at the NHS Northern Gambling Service clinic which covers Bradford and West Yorkshire”
The campaign will go live on the 17th March and run for 30 days.
Chapter One provides information and support for everyone affected by gambling harm. Created by people with personal and professional experience, Chapter One offers clear, evidence-based information on the causes and effects of gambling harm, alongside guidance on protective tools and effective treatment options.
Visit: www.chapter-one.org
Follow the campaign live on Instagram. If you require social media assets to share across your own channels, please contact hello@chapter-one.org.
Suggested caption:
"We’re proud to be supporting @Chapter_One_Dot_Org's “If Only I Knew” public health campaign.
This pioneering campaign shines a light on how modern gambling works - including the commercial factors that can affect mental health, wellbeing and relationships, especially for young men.
Through real stories and lived experience, it shows that it’s never too late to take a positive step, while helping to reduce stigma and encourage early support.
If you’re struggling with gambling, or worried about someone else, support is available via @Chapter_One_Dot_org.
Scott Woolley | scottw@chapter-one.org | 07934622976
